Monday, April 30, 2007
TORONTO, April 30, 2007 - The Interactive Advertising Bureau of Canada (IAB) today announced that 2006 Canadian Online Advertising Revenues surged to an unprecedented $1.01 billion dollars for the year. The 2006 actuals represent a 26% increase over the $801 million originally estimated by the IAB for 2006; and an 80% increase over the 2005 actuals of $562 million.
Of the $1.01 billion, approximately $208 million or 21% of ad dollars were allocated to the French Canadian Online market, representing growth of 68% over the 2005 actuals of $124 million.
2006 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:
Display advertising (including banner CPM and direct response advertising, plus contests, sponsorship and microsites) - 36%;
Search advertising - 35%;
Classifieds/Directories - 27%; and,
Email - 2%
In actual millions of dollars, 2006 vs. 2005 Canadian Online Ad Revenue by Advertising Vehicle, was as follows:
2006 2005 Change
Display $364M $230M +58%
Search $353M $197M +79%
Classifieds $273M $124M +120%
Email $20M $11M +82%
2006 Canadian Online Ad Revenue by Advertiser Category was also tabulated, and was as follows:
Automotive - 16%;
Consumer Packaged Goods - 14%;
Entertainment (Music, Film, TV) - 9%;
Financial - 16%;
Leisure (Travel, Hotel, Hospitality) - 14%;
Retail - 16%; and,
Other - 15%
What accounts for the 80% jump in 2006 vs. 2005 revenue figures? IAB Canada and Ernst & Young LLP (who tabulated results from the double-blind survey), cite a number of critical factors leading to the increase, including:
Substantial Revenue Growth Across All Publishers:
Small and Medium publishers (who typically net between $500k to $5M/yr.) showed an average revenue growth of 85% vs. 2005;
Large publishers (who typically net between $5M to $30M/yr.) showed an average revenue growth of 155% vs. 2005; and,
Very Large publishers (who typically net between $30M to $100M/yr.) showed an average revenue growth of 62% vs. 2005.
Revenue Growth Within Online Ad Networks:
2006 saw substantial growth in revenue for both US and Canadian networks selling "Canadian eyeballs" aggregated across U.S. and Canadian sites.
More Integration, New Advertisers, New Advertising Choices and New Ad Formats:
More integrated campaigns; more new, blue-chip advertisers entering the market for the first time; more advertising choices for Search; uptake of rich media; and, the addition of video pre-roll advertising to the selection of Online advertising tools, all helped drive the industry forward.
"Add to all of this, results from the 7 CMOST (cross-media optimization) research studies that the IAB has undertaken over the past 4 years, plus the fact that in the past two years alone, over 1,000 senior-level advertiser, agency and publisher representatives have taken the IAB's Intensive One-Day Course in Interactive Marketing and Online Advertising -- and you get a sort of 'perfect storm' that was able to move the Canadian Online advertising dial forward to such an extent," says Paula Gignac, President of IAB Canada.
And there's still more growth to come. IAB Canada's projected total for 2007 Online advertising in Canada, is estimated to be $1.337 billion -- a full 32% more than the 2006 actual of $1.01 billion. "It's interesting," says Gignac. "While it took us 13 years from when the first banner was served on the Internet, until now, to reach the billion dollar mark in Canada, it may only take us another two to three years to reach the second billion. Fascinating times indeed."
About the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report
The 2006 actual revenues and the 2007 estimated revenues were reached after a comprehensive survey of all major Online publishers in Canada. Revenue data was compiled and analyzed by Ernst & Young LLP.
For more information about the IAB Canada 2006-07 Canadian Internet Advertising Revenue Report visit iabcanada.com.
Saturday, April 28, 2007
With the help of our passionate members, we burned the midnight oil to bring you an experience that truly celebrates the community. Now with great new Videopinions reviews served up fresh daily! We hope the new ExpoTV helps make everyone Shop Smarter - and for all you creators, make some money while you're at it!
The site definitely has a new look and feel. Plus, we've added the following features to make the Expo experience useful and loads of fun:
- Tons of additional product information and buying resources
- More ways to communicate with members
- Member badges to celebrate your success
- The ability to embed videos on personal web pages
- And a new, easier video upload process
Now you can select an image that matches your shopping style. It's all in the brand new Member Profile page. Be sure to update your's so everyone will know whether you're a "speedster" or a "gear head".
Wednesday, April 25, 2007
An entry in eBay's corporate blog last week indicated that the site is now encouraging sellers to link to videos that showcase their wares. Auctioneers can only go through five of the biggest video-sharing sites -- Google (Nasdaq: GOOG), Google's YouTube, News Corp.'s (NYSE: NWS) MySpace, Microsoft's (Nasdaq: MSFT) Soapbox, or AOL -- but it's an interesting strategy.
Yahoo! (Nasdaq: YHOO) isn't on the list. The search-engine giant has been a strategic partner with eBay for nearly a year now. Even if many of the clips available through Yahoo! are actually hosted on smaller third-party sites, it's a slap in the face to ignore a business partner that also runs one of the more popular video-sharing sites.
Still, it could be a revolutionary step for the site. The ability to see items in action -- assuming that the seller has the time to make a clip in the first place -- is far better than text descriptions and the occasional snapshot or two.
However, like any true revolution, this isn't a battle that can be won overnight.
Hitting the pause button
eBay thought this through. It contacted a few eBay members who were handy with camcorders, webcams, and video-editing software packages to showcase six different items on the site. OK, so maybe eBay fibbed as to how dedicated these aspiring filmmakers are to the eBay cause -- half of the listings are from sellers who have zero feedback.
However, you can follow the blog entry to check out the six listings. Some of them are pretty amusing, like the guy trying to sell his acoustic guitar in a highly unorthodox way. He strums along as he brushes his teeth on the guitar neck, makes out with the tuning keys, and even plays a few chords while he's on the toilet. Other ads feature stop-motion prowess in pitching a bike, Lego figures, and a 1996 Saturn.
The clips are slick, as expected. The members all chose to host their videos on YouTube, a good move since it may bring in auction-listing traffic through folks who stumble on the videos first.
But there's a rub, my friend. The six auctions have been running for nearly a week, set to end between today and Thursday. Despite eBay's promotion and the viral allure of some of the clips, the bidding battles just aren't taking place. Let's check into the six auctions, as of last night.
- The humiliated Martin acoustic guitar has just the opening $800 bid.
- The 1996 Saturn, star of its slick stop-action clip, hasn't received a single offer despite its reasonable $999 opening bid.
- A copy-room stapler with a compelling back story has been bid up to only $11.
- The vintage Lego figures have had enough activity to take the bidding up to $45, but the listing's reserve price has not been reached.
- A loaded Apple G4 is fetching just $84.50.
- A Surly Steamroller track bike has failed to nab its $300 start price, perhaps because the Brooklyn-housed bicycle must be picked up locally.
Thinking outside the screening room
Encouraging clips to promote eBay auctions may be a new strategy at eBay, but it isn't an original move. Intuitive YouTube users are already using video to direct traffic to their listings.
Val's Art Diary, the woman behind it is an oil painter who works her craft on canvas, documenting the artistic process with a camcorder along the way. She then auctions off the paintings on eBay. The promotional video diary clips are available through Apple's iTunes and her own website, but it was only after she was featured on YouTube that her cottage industry really took off.
The entrepreneurial spirit is starting to creep into the seemingly noncommercial YouTube site. Someone who was featured after demonstrating a self-stirring coffee mug quickly edited the video description to include a commissionable link to where the mug can be purchased.
Most people don't see YouTube that way. The legitimate video resumes aren't getting the kind of page views that the ridiculous, over-the-top ones are garnering. Clips of cars for sale will never draw in users the way fender-benders do. That's just human nature, but I still think that more and more people will begin tapping into the free multimedia promotion that is available through sites like YouTube.
What is getting in the way right now? A big factor may be a lack of education when it comes to shooting and editing videos. The learning curve isn't all that steep. A Windows-powered PC has the free Movie Maker editing application, and Apple users have access to even better editing software packages.
For investors, this trend will open up portfolio opportunities. Stocks like Logitech (Nasdaq: LOGI) and Adobe (Nasdaq: ADBE) that will thrive in a video-friendly future. Logitech is the webcam leader, while Adobe is the star of publishing software, as well as the company behind the Flash platform that the leading video-sharing sites use.
Will eBay buy ExpoTV?
Tuesday, April 24, 2007
Delayed quote data
AMZN44.75, -0.02, 0.0% ) reported a profit of $111 million, or 26 cents a share, compared to the $51 million or 12 cents a share a year ago.
EBAY33.76, +0.24, +0.7% ) in the electronic-commerce sector, according to an analysis from Bear Stearns.
SAN FRANCISCO--(BUSINESS WIRE)--Riverbed Technology, Inc. (Nasdaq:RVBD), the performance leader in wide-area data services (WDS), today released financial results for the first quarter ended March 31, 2007.
Revenues for the first quarter of 2007 were $42.8 million, which represents a sequential increase of 26% from the immediately preceding quarter and a year-over-year increase of 212% from the first quarter of last year. Riverbed® posted its first quarter of positive net income on a GAAP basis with $3.3 million, or $0.05 per diluted share, compared to a net loss of $2.4 million, or $0.04 per share, in the fourth quarter of 2006 and a net loss of $4.3 million, or a loss of $0.36 per share, in the first quarter of 2006. Riverbed’s first quarter of 2007 GAAP results included $5.4 million of non-cash stock-based compensation expenses.
Excluding the impact of stock-based compensation in all periods, the non-GAAP net income for the first quarter of 2007 was $8.6 million, or $0.12 per diluted share, compared to a non-GAAP net income of $2.4 million, or $0.03 per diluted share, in the fourth quarter of 2006 and a non-GAAP net loss of $3.4 million, or $0.28 per share, in the first quarter of 2006.
“Our record results are a testament to the rapid growth of the wide-area data services (WDS) market and the strength of our industry-leading technology,” noted Jerry Kennelly, Riverbed president and chief executive officer. “Our latest release of RiOS 4.0 even further differentiated our technology adding support for SSL and enhanced acceleration for web-based business applications. Based on the strength of our technology, we continue to win new customers at an impressive rate and our cumulative customer count now exceeds 2,000.”
”The first quarter of 2007 marked the first in which Riverbed was profitable on a GAAP basis,” said Randy Gottfried, Riverbed chief financial officer. “Gross margins were 71% and we generated over $7 million in cash from operations.”
Friday, April 13, 2007
New Deals Signed with AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh, Solidify CBS's Position as the Most Widely Distributed Professional Content Provider Online
NEW YORK, April 12 /PRNewswire-FirstCall/ -- CBS Corporation (NYSE: CBS) announced today the creation of the CBS Interactive Audience Network which will initially include new content deals with a host of online distributors including AOL, Microsoft, CNET Networks, Comcast, Joost, Bebo, Brightcove, Netvibes, Sling Media and Veoh. The agreements, building on the Company's existing arrangements, solidify CBS's position as the most widely distributed professional content provider on the Web.
All content will be advertiser supported and free to the consumer. CBS will begin selling the CBS Interactive Audience Network in the coming weeks, including the upcoming Upfront marketplace. Advertising revenue will be shared between CBS and its partners. All content will be available domestically with select clips and full-length sports programming distributed worldwide.
"Today marks an important step in our strategy to distribute content broadly across the online interactive landscape on an open, non-exclusive basis," said Leslie Moonves, President and Chief Executive Officer, CBS Corporation. "Each of these partners offers value to our audience and our advertisers, who can now come to CBS not only for the most watched network on television, but for the most widely distributed professional content online."
"CBS's ability to partner with leading next-generation interactive platforms is the best way for CBS to evolve from a content company to an audience company," said Quincy Smith, President, CBS Interactive. "It's really all about the user and in building the CBS Interactive Audience Network, we are bringing our content to each unique platform of their choice. In remaining open to all online distributors and community builders - big and small - we can learn more about our existing audience, be exposed to new ones, and flexibly cater to their changing consumption habits."
A rotating list within a specified viewing timeframe of programming from entertainment, news and sports will be offered including CSI: CRIME SCENE INVESTI-GATION, LATE SHOW WITH DAVID LETTERMAN, SURVIVOR, SHOWTIME CHAMPIONSHIP BOXING, CSTV GAME OF THE WEEK, CBS EVENING NEWS WITH KATIE COURIC, among others, including classic programming from the vast library of CBS Television Distribution.
CBS has previously entered into existing and ongoing content distribution arrangements with Yahoo!, Apple iTunes, Microsoft's Xbox, Amazon UnBox and many others.
Mirroring the online strategy, CBS Mobile also employs direct agreements with each of the three largest US wireless carriers - AT&T/Cingular, Verizon Wireless and Sprint - as well as leading next generation platforms such as Qualcomm MediaFLO.
"This is definitely a progressive approach to content distribution, not only due to its scope, but also because it allows consumers to share and engage with content," said Curt Hecht, chief digital officer at GM Planworks and a leading digital expert across Starcom MediaVest Group, one of the world's largest media communications organizations and a division of Publicis. "By pushing beyond simple cable and satellite as distribution outlets, CBS is finding new ways to leverage the reach and scale of the portals, while also giving consumers the control they increasingly demand to share content. This is an exciting new business model and valuable to SMG as we pursue new and enduring consumer connections."
Rino Scanzoni, Chief Investment Officer with Group M, a leading global media investment management company under WPP, one of the world's largest communications services groups, added, "Our clients are looking for quality content to resonate their message and for maximum distribution to activate results. CBS will clearly achieve both these objectives, hands down."
Online partners included in the CBS Interactive Audience Network include: -- AOL - AOL is one of the largest Web networks in the United States and attracts more than 108 million unique visitors a month. "CBS produces some of the best shows on television, and has one of the richest libraries of classic programs anywhere, so their decision to make their content available on AOL is very exciting for consumers," said Kevin Conroy, Executive Vice President, AOL. "We are delighted to be a distribution partner for CBS. This will further increase the amount of high quality content available on Video.AOL.com and across our network of Web properties." -- Microsoft - CBS content will be available on MSN Video, one of the leading licensed content sites on the internet. MSN Video consumers will be able to search for, browse and play content from CBS as well as other MSN Video content partners in the MSN Video player, a seamless and easy-to-use experience. MSN Video streams hundreds of millions of videos every month, to an MSN worldwide audience that is over 460 million unique users monthly. "With one of the most popular programmed video services on the web, MSN video is the best place to go for access to all the best high quality, licensed video content in one place," said Kevin Johnson, President, Platforms and Services Division, Microsoft. "Our alliance with CBS will allow us to provide consumers an amazing array of video content in a safe and legal manner. The addition of CBS's most popular content is another great win for MSN customers, for our content partners at CBS, and for our advertising customers." -- CNET Networks, Inc. - TV.com, a popular brand in the CNET Networks (NASDAQ: CNET) portfolio and a leading content and community site for TV fans will create an interactive environment for the hit television franchise CSI where TV.com's audience can discuss the latest buzz around the show. "TV.com attracts today's most passionate and engaged TV fans by creating a community that enables viewers to deepen their bonds with their favorite shows and connect with other fans," said Neil Ashe, CEO, CNET Networks. "We have millions of people coming to the site each week to discuss CSI and create buzz about a show that they love. We're excited to work with CBS to feed our audience's desire for more content and interactivity for one of today's hottest television franchises." -- Comcast - CBS content will appear on Comcast's entertainment sites, including Comcast.net, the company's video-rich portal and Fancast, a new national entertainment site scheduled to launch this summer, where people will be able to search and discover television and movie content, while managing their viewing experience across multiple devices. Comcast is the nation's leading provider of cable, entertainment and communications products and services. -- Joost - Through Joost, the world's first broadcast-quality Internet television service, viewers can watch CBS programs through a customizable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards and news tickers. "Joost is a long-term solution for content owners seeking to expand their audiences in the online world. A state-of-the-art global distribution platform, Joost is the perfect place for CBS to offer its channels, brands and premium programming to online audiences," said Yvette Alberdingkthijm, executive vice president of content strategy and acquisition for Joost. "By working with Joost, CBS can get closer to its audiences while retaining maximum programming flexibility and control over its channels." -- Bebo - Bebo is a global social networking website which aims to bring together like-minded individuals who are creative, expressive and socially aware. Bebo has over 31 million members worldwide and is the largest social network in the U.K., Ireland and New Zealand and one of the top 3 social networks in the U.S., Canada and Australia. "Bebo is committed to providing the best environment for people to express themselves, discover their passions and communicate and collaborate with others", said Michael Birch, Co-founder and CEO, Bebo. "Bebo users spend more time on Bebo than on any other website and our partnership with CBS ensures that its favorite CBS content reaches this highly engaged audience." -- Brightcove - Brightcove will feature ad-supported CBS video channels on its popular consumer destination, Brightcove.com. Fans of hit CBS programs will be able to post comments and interact with other viewers, remix content through interactive editing tools, and share videos through personal channels on Brightcove.com. For long-form CBS content, Brightcove will also provide a full-screen theatre-mode viewing experience. "The CBS commitment to open and broad distribution across the Web marks another major milestone in the evolution of Internet TV," said Jeremy Allaire, chairman and chief executive officer, Brightcove. "We are thrilled CBS has chosen Brightcove.com to expand the distribution of award-winning news and entertainment programming. The partnership will bring our community exciting new opportunities to engage deeply with some of the most compelling shows on television today." -- Netvibes - Four CBS Universes will debut on the new Netvibes Universe Network, leveraging the power of Netvibes to distribute and provide personalized content to users. All CBS content will also be published across the Netvibes Ecosystem, the web's leading collection of user- generated feeds, modules, and personalized homepages. Starting Monday, CBS Universes will be available for: CBS News ( http://www.netvibes.com/cbsnews ), ShowBuzz ( http://www.netvibes.com/showbuzz ), CSTV ( http://www.netvibes.com/cstv ), and SportsLine ( http://www.netvibes.com/sportsline ). "Netvibes Universe makes it easy for everyone to collect, customize and share rich media content online, throughout over 150 countries and 80 languages. Anyone who visits the new CBS Universes can instantly access their favorite CBS shows, sports, and news feeds, and personalize it exactly the way they want it," said Netvibes Founder and CEO, Tariq Krim. -- Sling Media - Sling Media will distribute free, ad supported, full length as well as clip-based video content from CBS via Sling's forthcoming video destination and its enhanced SlingPlayer software, which will be launched for both Slingbox and non-Slingbox customers this summer. In addition, Sling Media plans to integrate the same CBS content into additional platforms including its forthcoming SlingCatcher. "We are excited to extend our business relationship with CBS by offering our current and future audiences access to great long form programming from CBS that covers the spectrum from drama and comedy to sports and news," said Jason Hirschhorn, president of the Sling Media Entertainment Group. "CBS is proving they are a leader in the digital media space by embracing new platforms for content distribution. The announcement is an example of true ubiquity as evidenced by the cast of both new and established partners. We are proud to be working with them on this endeavor." -- Veoh - CBS content will be made available to viewers on the Veoh Network through branded, customized channels on Veoh.com and the Veoh Player application. Utilizing Veoh's state-of-the-art peer-to-peer technology, CBS fans will be able to watch their favorite shows in a full-screen, DVD-quality format for a truly unique viewing experience that makes Veoh a leader in Internet Television. "We welcome CBS to our growing stable of media partners. CBS is one of the most respected entertainment brands in the business and we are excited to offer its vast and impressive catalog of high quality, entertaining and original programming to our viewers as part of the CBS Interactive Audience Network," said Dmitry Shapiro, CEO of Veoh Networks. "Veoh's large and growing audience and unique technology enable traditional media to expand their brands through increased audience distribution by enabling viewers to watch when and where they want."
CBS also announced that Akamai Technologies, Inc. will serve as the content delivery network to power the CBS Interactive Audience Network.
"Akamai is excited to extend its long-standing relationship with CBS by providing comprehensive media delivery and syndication technologies that will support CBS's new offerings for online viewers," said Robert Hughes, Executive Vice President of Global Sales, Services and Marketing, Akamai Technologies, Inc. "Syndicating thousands of digital assets online requires a solution that ensures business policies and rights associated with the content stay intact. By leveraging Akamai's advanced media delivery solutions, CBS is able to maintain control of their high-value media, while providing online consumers around the world with a consistently high-quality experience."
CBS Corporation is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products), video/ DVD (CBS Home Entertainment) and motion pictures (CBS Feature Films). For more information, log on to http://www.cbscorporation.com/ .Website: http://www.netvibes.com/
Tuesday, April 10, 2007
DivX Inc. announced the DivX Certification of the Samsung Ultra Video (SGH-F500) mobile phone, which features an unrivaled design and brings a superior range of multimedia experiences to consumers including high-quality DivX video playback.
The SGH-F500 is the first mobile phone to achieve DivX Certification to ensure true interoperability between the device and the over 70 million DivX Certified consumer electronics devices in the world today.
A member of Samsung's Ultra Edition line of handsets, the SGH-F500 offers users the latest in video features with a large LCD that has a unique swivel design so video content can be watched optimally. In any viewing situation, the phone is said to offer unparalleled access to high-quality DivX movies on the go, either from the user's own collection, from DivX's own Stage 6 video Web site, or through other mobile content services.
"The addition of DivX Certification to the Samsung SGH-F500 mobile handset opens a broad ecosystem of digital media that can be taken on the road while preserving the kind of high-quality experience that video aficionados demand," said Kevin Hell, President of DivX Inc. "DivX is working to build a common digital media language that offers real interoperability across devices and platforms, and innovative devices like the Samsung Ultra SGH-F500 phone are an important piece of that ecosystem."
Products that bear the DivX Certified logo have undergone a rigorous testing program to ensure a high-quality DivX media experience, including reliable video creation and playback, interoperability with other DivX Certified devices and the visual quality users expect from DivX.
The DivX Certified Samsung Ultra Video SGH-F500 phone will be available later in 2007.
Friday, April 06, 2007
Tuesday, April 03, 2007
OpenTV Corp. shares gained ground in heavy early trading Tuesday after a Kaufman Bros. analyst said the company's technology will be key to a partnership between Google Inc. and EchoStar Communications Corp.
Google will sell and select some of the ads for Dish Network, EchoStar's satellite TV network using an automated formula to target them to a specific audience. Dish Network, the second-largest satellite TV network in the U.S., has 13.1 million subscribers.
Analyst Todd Mitchell called the deal "the beginning of the end of television advertising as we know it," and said OpenTV's Middleware will be necessary for future targeted advertising efforts. OpenTV's Middleware is the industry standard and its products will be necessary for targeted advertising, he said.
Mitchell said the San Francisco-based company already has ties to Google and EchoStar, which should enable the OpenTV to get involved in the ground-breaking deal.
Three of the five analysts reporting to Thomson Financial rate OpenTV shares at "Buy," with two rating the stock at "Neutral."
OpenTV shares gained 8 cents, or 3.2 percent, to $2.60 on the Nasdaq Stock Market.