Wednesday, October 04, 2006

CNET TV Beta - Manufacturers take note


CNET TV is in it's Beta version at the moment, it is very clear, sharp and crisp and spells out where the future of TV on the net is going.

With the incredible rise in popularity of online video thanks to the likes of YouTube, Google Video and Rocketboom there is a great opportunity now for companies to become Captains of their own industries and broadcast their own creatives.

If you go to buy a product online you will soon be able to see item specific videos. Imagine buying an iron, a food processor or a coffee maker, you will be able to go onto the manufacturers website and see a video of each product and range, it will show you exactly how to use it, all the features and benefits. Download the product instruction video to your iPod or Zune and watch an executive chef make tantalising meals with the equipment you just purchased.

The days of just seeing a picture on a website are over, online video is here and coming to your computer screen right now!

1 comment:

Anonymous said...

I don't know if you've seen this, but CNet TV is pretty cool. A lot of news, reviews, and video clips showcasing new hardware and software can be found there. It is of course ad-supported (by Geek Squad), but makes catching up on the new stuff quick, painless, and actually fun. If only Engadget could do something like this, it would be off the hook. CNet TV is still in beta, but hey it isn't cool NOT to be in beta these days. I like the format and the coverage which I use to catch up on current news quickly (almost daily). It is a refreshing change from reading text-based news all the live long day.