Friday, May 04, 2007

Elizabeth Murdoch considers television in 2015

Television executive Elizabeth Murdoch looks forward to a world of video-on-demand and downloadable programmes that will enable independent producers to compete with broadcasters by offering programmes direct to consumers.

You only need to look back at futurologists’ predictions from five years ago to realise that no one understood the true revolution in mobile technology or the uptake of broadband.

Ten years from now, we will have a decade of programme libraries which will never have been more valuable and we will have a much lower cost of entry to international distribution of our own product.

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