Brightcove Launches Free Service That Lets Anyone Create And Distribute Commercial Internet TV Channels

The Brightcove Network Opens Commercial Internet TV to any Video Owner; Introduces Video Download Sales and a Broadband Video Advertising Network for Monetization; And Adds New Distribution through AOL Video and Brightcove.com.

CAMBRIDGE, MASS - October 30, 2006 - Brightcove, an Internet TV pioneer, today unveiled a new free service, the Brightcove Network, that lets content owners of all sizes launch their own commercial Internet video channels at no cost and generate revenue through advertising and video download sales.

Coinciding with the launch of the Brightcove Network, the company announced the availability of several new services designed to generate revenue and increase distribution for Internet TV channels. To make earning money from commercial content easier, Brightcove launched a new video advertising network and the ability to offer high-quality video downloads for purchase or rental. To help online video programmers reach new audiences, the company introduced the beta of a new consumer destination for discovering and interacting with Internet TV channels. In addition, Brightcove has partnered with AOL to give content owners the option to easily sell their pay-media downloads through the AOL Video portal using Brightcove.

"In the last six months we've seen explosive growth in the online video market, especially in consumer sharing, but this is only the beginning of the Internet TV era," said Jeremy Allaire, chairman and chief executive officer of Brightcove. "Now content producers, from serious amateurs to major studios, are looking for an approach to Internet video that gives them commercial opportunities with their content as well as control over their distribution, and thats exactly what we're delivering with the launch of the Brightcove Network."

The Brightcove Network gives any content owner the ability to build a commercial Internet TV channel, launch it on their site, syndicate it to other web sites, and distribute it on Brightcove.com. The service is free to use. Content owners who use the Brightcove Network give Brightcove the right to sell advertising in their videos, and in turn they receive 50% of the revenue from ads that run in their channels. In addition, content owners can choose to offer video downloads for rental or purchase. They have the option to set any retail price they choose, with a $0.99 minimum, and they earn 70% of the sale price for each transaction.

To expand the revenue and distribution options for Internet TV producers using Brightcove, the company launched several new initiatives that support the Brightcove Network:

Advertising Network - Brightcove AdNet, the new Brightcove advertising network, aggregates online audiences across major and niche Internet TV channels giving marketers a more efficient way to reach consumers and offering online video programmers a way to more easily generate advertising revenue.

Pay-Media Service - The new pay-media service gives content owners using Brightcove the ability to earn revenue from the sale of online video by offer high-quality video downloads for purchase or rental at prices they determine.

Syndication Marketplace - Expanding distribution options for Internet TV channels, the company has introduced the first beta of a new online marketplace for discovering Internet TV channels that are available for syndication to third party web sites.

AOL(R) Video Distribution - Content owners using the Brightcove platform will have the ability to distribute their paid video content through the AOL Video portal (http://video.aol.com).

Consumer Destination - Finally, the company announced plans to make Brightcove.com a consumer destination for discovering and interacting with Internet TV channels. The first beta of the destination site was released today, and the company plans to add significant new features during the next six months.

For content owners that want greater control over their Internet TV business, including full control over the sale and delivery of advertising within their content, Brightcove will continue to offer the Brightcove Platform. The Brightcove Platform gives content owners a broad set of services for building online video businesses. Video programmers who choose to use the Brightcove Platform pay for it based on the volume of traffic that views their content each month. Moreover they have the option to use Brightcove revenue generation and distribution options including the advertising network, pay media, syndication marketplace, AOL Video, and the Brightcove.com destination.

About Brightcove
Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television. Founded by Internet pioneer Jeremy Allaire in 2004 and based in Cambridge, Massachusetts, Brightcove is a private company led by a management team that includes senior executives from Allaire, Macromedia, ATG, Comcast, MTV Networks, Lycos, News Corp., MediaVest, and Discovery Networks.

Fashion, Food, Art, Nightlife & Shopping - CODE.TV

CODE.TV brings you first-look access to the newest and most exclusive restaurants, bars, clubs, stores, cultural venues, and more. Online Video footage discovering exceptional experiences and sharing them with you.



Tune in each weekday at www.code.tv to discover a new destination.

CODE.TV is privileged television.

Is ExpoTV another billion dollar YouTube?

Expo TV is a new video solution to product research, with thousands of consumer-generated reviews and product demonstrations all available in full-motion video. In addition to the video reviews contributed by our community, we also produce informative ‘how to buy’ videos and have advertising partners who have contributed product demonstration videos.

Shop Whenever. Shop Smarter.

Buy, Outperform or Neutral Rating for Riverbed Technologies

Riverbed Technology Inc. (NASDAQ: RVBD) was initiated at Robert W. Baird with a Neutral and $18 target. Baird considers Riverbed the market share leader in WAN Acceleration and expects the company to grow revenues in excess of 240% in 2006. They believe current valuation suggests near-perfect execution going forward.
Piper Jaffray initiated Riverbed with a Market Perform and $18 target citing valuation and additional competition.
Check out Gartner's examination of the currrent state of the market here

Cramer backflips: wants to get in bed with Riverbed Tech

Posted Oct 13th 2006 6:22PM by Jon Ogg

In comments on his MAD MONEY this evening, Cramer was giving more advice for a record-breaking market. He said a great way to make money in a rally is to find some of the lesser-known names that have been overlooked.

[Oddly enough, this is a complete backflip from his advice last night, when he said to go with the big tech titans. But who's keeping track? Ahem.]

Today he said Riverbed Technology, Inc. (NASDAQ:RVBD) is one that could be a big big winner like his old DivX Inc. (NASDAQ:DIVX) call. He said RVBD is up 20% but you might not have missed it. He said they are actually beating Cisco Systems, Inc. (NASDAQ:CSCO) at its own game. Cramer said this is a great speculative tech stock.

Cramer said Riverbed is actually a best-of-breed WAN product company, but it isn't even profitable yet. He said the company's revenue growth has been large, and its technology is the best out there. Riverbed currently has deals with HP, McData, NEC, and others. He thinks the new estimates for RVBD are conservative, and it could blow away estimates one quarter out.

RVBD closed down 4% at $18.05 in regular trading but popped up 12% to $20.25 in after-hours after Cramer touted this stock.

Jon Ogg is a partner in 24/7 Wall St., LLC; he does not own securities in the companies he covers.

Riverbed Technology, Inc. to Report Third Quarter Financial Results on Thursday, October 26, 2006

SAN FRANCISCO--(BUSINESS WIRE)--Riverbed Technology, Inc. (Nasdaq:RVBD) today announced it will release financial results for the third quarter ended September 30, 2006 shortly after the close of market on Thursday, October 26, 2006. Riverbed® will host a conference call and live webcast at 5:00 p.m. Eastern Time (2:00 p.m. Pacific Time) that day to discuss the third quarter results.

For parties in the United States and Canada, call 800-257-6566 to access the conference call. International parties can access the call at 303-275-2170.

Riverbed will offer a live webcast of the conference call, which will also include forward-looking information. The webcast will be accessible from the "Investor Relations" section of Riverbed’s website (www.riverbed.com). The webcast will be archived for a period of 30 days. A telephonic replay of the conference call will also be available two hours after the call and will run for two days. To hear the replay, parties in the United States and Canada should call 800-405-2236 and enter passcode 11073351. International parties should call 303-590-3000 and enter passcode 11073351. In addition, Riverbed’s press release will be accessible from Riverbed’s website before the conference call begins.

About Riverbed

Riverbed Technology is the performance leader in wide-area data services (WDS) solutions for companies worldwide. By enabling application performance over the wide area network (WAN) that is orders of magnitude faster than what users experience today, Riverbed is changing the way people work, and enabling a distributed workforce that can collaborate as if they were local. Additional information about Riverbed (Nasdaq:RVBD) is available at www.riverbed.com.

Personal Training Fitness Video downloaded to your iPod or Zune

GizmoTrainer.com is the story of a small start-up with a BIG idea... Make personal training affordable to everyone by recreating the experience digitally! Led by trainer to the stars; Suzanne Zilkowsky, Kinesiologist; Sam Omidi, and wellness entrepreneur; Nigel Malkin, the company spent a year creating its very own extensive library of exercises (over 600 videos and over 5000 images) that consumers can download to their iPods and other compatible portable media players. Gizmo Trainer recently announced another world first: The $25,000 Publicity Stunt Contest. For more information, visit: http://www.gizmotrainer.com/

Google Looking to Buy YouTube for $1.6 billion

The rumour is that Google is looking to buy YouTube for $1.6 billion. YouTube has had informal talks with a number of companies about acquisition in the $1.5 - $2 billion range.

The discussions are still at a "sensitive stage", the Wall Street Journal reported on its Web site, citing a person familiar with the matter.

CNET TV Beta - Manufacturers take note

CNET TV is in it's Beta version at the moment, it is very clear, sharp and crisp and spells out where the future of TV on the net is going.

With the incredible rise in popularity of online video thanks to the likes of YouTube, Google Video and Rocketboom there is a great opportunity now for companies to become Captains of their own industries and broadcast their own creatives.

If you go to buy a product online you will soon be able to see item specific videos. Imagine buying an iron, a food processor or a coffee maker, you will be able to go onto the manufacturers website and see a video of each product and range, it will show you exactly how to use it, all the features and benefits. Download the product instruction video to your iPod or Zune and watch an executive chef make tantalising meals with the equipment you just purchased.

The days of just seeing a picture on a website are over, online video is here and coming to your computer screen right now!

Liz Claiborne Inc. Selects Riverbed’s Steelhead Appliances for Deployment Across Its Global Cisco Network

Application Acceleration Enables Worldwide Business Operations and Collaboration

SAN FRANCISCO--(BUSINESS WIRE)--Riverbed Technology, Inc. (Nasdaq:RVBD) announced today that Liz Claiborne Inc. has selected and deployed Riverbed’s Steelhead® wide-area data services (WDS) appliances at 37 sites across North America, in Asia, and in Europe and plans to deploy more than 60 additional Steelhead appliances at sites across Europe, and at sites in the Middle East and in Asia.

Liz Claiborne Inc. designs and markets an extensive range of branded women's and men's apparel, accessories and fragrance products. The company has a diverse portfolio of quality brands that are available domestically and internationally via wholesale and retail channels. The more than 40 brands in the Liz Claiborne Inc. portfolio are available at more than 30,000 points of sale worldwide.

Liz Claiborne Inc. has locations across the globe, including distribution centers, and management, sales, finance, and operations offices. Sites are located in North America, Eastern and Western Europe, the Middle East, India, China and Southeast Asia. To accommodate the growth of its business in Europe, the Middle East and Asia, and integrate worldwide operations, the company sought to both deploy custom applications designed for the global retail business and improve response times of existing applications over the wide area network (WAN). These include their ERP application, and Microsoft Office, Exchange 2003, CommVault backup and SharePoint.

Liz Claiborne Inc. maintains a central datacenter in North Bergen, New Jersey and regional hubs in New York City, Santa Fe Springs, California, Hong Kong and Amsterdam. Some applications, such as the company’s ERP and finance applications, are centralized while others, including email and backup, are located in regional hubs.

Global users were experiencing very slow application response times accessing files not located in their offices. Users often had to wait several minutes to download financial spreadsheets and other files, significantly reducing productivity. In addition, Liz Claiborne Inc. sought to deploy new applications, in a centralized architecture critical to the company’s competitiveness worldwide. However, network congestion and the scarcity and expense of bandwidth in many remote locations made this task difficult. The company sought to address these issues by deploying a WDS solution.

“After extensive evaluation of other solutions we selected Riverbed® over the competition,” said Bob Czukkermann, supervisor of server infrastructure at Liz Claiborne Inc. “The Steelhead appliance was able to optimize all of our important applications and delivered the best performance over our global Cisco network. It was also the easiest to deploy and manage.”

Liz Claiborne Inc. has deployed the Steelhead appliances at 37 sites in North America, Asia and Europe. The company plans additional installations in the next eighteen months at 60 sites across Europe, and at sites in Turkey, Sir Lanka, Hong Kong, South China, Taiwan, Indonesia and India.

“It now takes us less than 10 minutes to get a site up and running with a Steelhead appliance, including time for testing,” continued Czukkermann. “The boxes are shipped pre-configured by Riverbed. Our technical staff and a user in the remote site manage the process in a single phone call. Riverbed has made deployment to sites across the globe simple and painless.”

Since installation of the Steelhead appliances, user performance has improved dramatically. Downloads that once took several minutes can be accomplished in thirty seconds. And, the Steelhead appliances have reduced network traffic by over 80%, allowing Liz Claiborne Inc. to deploy its custom applications for use worldwide. In addition, while backup over the WAN was not an original concern at the company, Liz Claiborne Inc. has been able to reduce backup windows of CommVault from 16 to six hours.

Searchmash, test interface for Google search results

SearchMash lets you search the internet in new ways.

• Start typing!

You don't have to have your cursor in the search box to start typing your query.

• URL menu

Click the green URL of a web result to open a menu of options for viewing the URL or refining your query.

• Image results panel

You can see the top three image results next to your web results.

• Reorder results

Click the number next to a result and drag it around to reorder. This is just for fun right now, but we have some ideas for how to use this.

• More results bar

Click the "more results" bar at the bottom of the page (or hit the space bar) to load more results and automatically scroll down to view them.

Riverbed Expands Global Presence in the Netherlands, and Establishes new Operations in Spain

SAN FRANCISCO--(BUSINESS WIRE)--Riverbed Technology, Inc. (Nasdaq:RVBD) today announced the expansion of its global operations with the opening of offices in Spain and the Netherlands. Riverbed's new Spanish office will allow Riverbed® to best meet the needs of distributed organizations on the Iberian Peninsula as they seek to solve the problems associated with application performance over wide area networks (WANs). Riverbed has expanded its Netherlands operations with the opening of a sales office in Rotterdam. Riverbed already maintains support staff in the Netherlands as part of its commitment to delivering 24x7 "follow the sun” support to customers worldwide.

“We have a strong and dedicated commitment to our European customers and partners,” said Marcus Chambers, vice president of EMEA at Riverbed. “The expansion of our operations into Spain and the growth of our operations in the Netherlands allow us to work more closely with our existing local partners and customers and to establish stronger relationships in new markets.”

Riverbed’s decision to expand operations in Europe is driven by customer and partner demand, as organizations recognize the importance of optimizing WAN performance for a broad range of applications and services, including IT consolidation, backup and disaster recovery, and application acceleration.