Thursday, January 21, 2010

Google Stock Down, Earnings, Revenue, Clicks and Price Per Click All Up

Google annouced its results for the 4th quarter beating analyst estimates.

Revenue rose 17% from a year ago on strong ad sales.

Revenue for the quarter ended December 31, excluding traffic acquisition costs, was $4.95 billion, slightly higher than the $4.92 billion analysts were expecting. Including those costs, Google posted total revenue of $6.67 billion.

Earnings were $2.19 billion, or $6.79 a share, higher than the analyst expectations of earnings per share of $6.50, and up from year-ago earnings of $1.62 billion, or $5.10 per share.

Traffic acquisition costs, the portion of revenue shared with Google’s partners, totaled $1.72 billion and represented 27 percent of ad revenue.

Paid clicks rose 13 percent from a year ago and the average cost per click increased 5 percent.

However despite the good news Google shares are down 5% to $554.21 in aftermarket trading.

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