I had breakfast this morning with some of the people at last nights Microsoft adCenter launch party. Jason Dailey - Lead Search Media Strategist in Microsoft's Digital Advertising Solutions group spoke on behalf of their team at the "As The World Searches" meeting hosted by Profectio.com.
It would appear from listening to all the speakers Martin Byrne - Yahoo! Search Marketing, Eric Morris - Google and Julie Batten - Non-linear creations that Canada needs to be educated into the virtues of SEM. As a country Canadians are very much online compared to other countries in the world (19.4 million users of Canadian Sympatico / MSN, 17.2 million users of Hotmail and 14.2 users of Windows Live Messenger. December 2006, ComScore Media Metrix).
however if the SEM agencies were to get together there would be a greater awareness of how powerful a tool search can be.
Good Luck to Susie Pashos of Bell Sympatico msn and Chau Le of Microsoft in making adCenter Canada a success.
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