Tuesday, July 18, 2006

Million Dollar Home Page, 500 Words, 400 Phrases

In 2005 a university student in the UK took the marketing world by storm when he came up with an idea to pay for his university fees. By the beginning of 2006, Alex Tew had sold all 1 million pixels on his Million Dollar Homepage and with it had earned himself over $1 million. Not only that but the page itself was so popular that the people paying for advertising space on there, more than made their money back.

Move forward a little and a few sites took the concept one stage further and in order to make the concept more search engine friendly, they sold words instead of pixels. Sites such as 500Words sold words which could be made to stand out by applying different colors and sizes.

Now, the concept has gone to the next level. The 400 Phrases site allows people looking for a new marketing edge to buy up to three words as a phrase. You can still make your phrase stand out from others with colors etc, but now you can also have a phrase that better describes your site and what it is about.

People wanting to grab their phrase though, should act quickly. The site is limited to 400 phrases and they cost only $159 each. In fact the first 50 phrases are going for only $59 so if you are really quick you could grab yourself a bargain!

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