The Web and the blogosphere can be incredible tools to connect with customers and prospects. Unfortunately, if you’re not doing a good job your customers can use these same tools to let the world know.
AOL found this out when one of their customers tried to cancel his account. Vincent Ferrari had heard horrible stories about AOL’s “customer support” so he decided to record his conversation.
Ferrari put the recording on his blog, but was overwhelmed by the social bookmarking traffic. You can now listen to the whole painful affair at Putfile.com.
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